Our Internet Marketing & Search Engine Optimization

An internet marketing campaign should start with a foundation which includes a search engine optimized website. Search Engine Optimization begins with the following:

1. Internet marketing starts with your website and its content. Your website content is an important factor to ranking strongly in the SERP's (Search Engine Results Pages). Your website content should be professionally written for the people visiting your website, not for search engines. However, your website content should include keyword saturation. Keyword saturation is the percentage of keywords in relation to a paragraph or page of text. Our process of content writing and keyword saturation includes a professional content writer with over 20 years experience and saturation tools that show a graphical representation of keywords for a specific web page. Internet marketing and search engine optimization starts with keywords and properly written content.
   
   
2. URL’s are the paths to pages on your website and should include keywords. These URLs help search engines understand what your website is about and how to index your content to increase your internet marketing power.
   
   
3. A Site Map is a file that literally helps search engines map your website. Internet marketing includes building a network of connections to and from your website and also internal links within your website. A site map describes your website to the search engines to highlight pages you feel are most important. Internet marketing is comprised of many techniques necessary for a successful online campaign and web marketing network.
   
   
4. Other internet marketing techniques for on-site optimization are headers, titles, alt tags, breadcrumb navigation, ADA compliance, W3C compliance, robot.txt creation and much more. Contact us to learn more and to get a free on-site search optimization analysis.
   
   

Another component of internet marketing is analytics which identify usage trends for traffic activity. Once the on-site and off-site optimization techniques have been implemented, its time to track the activity of visitors coming to your website. We study the number of visitors, bounce rate, time on site, geographic origin of your visitors, top viewed pages, entry sources and other information. This information describes the “health” of your web marketing and search engine optimization campaign and how we can optimize it.

Social media marketing and internet marketing are merging. The rise of social media has not been lost by top search engines. Top search engines have updated their search algorithms to include social media content. For this reason it is imperative to include a strong social media presence. Five top reasons for including social media in your web marketing campaign are:

1. When you post to your Social Media outlet, you can optimize these posts by injecting keywords to help improve traffic to your website.
   
   
2. Social Media encourages viral distribution by sharing your product or service or message with friends and followers.
   
   
3. Social Media increases link sharing. As your posts are passed around via social media networks, additional links can be created to your website which builds a stronger network and helps to increase your website rankings and general online presence.
   
   
4. Google’s search engine is integrated with Twitter Tweets and Facebook Posts.
   
   
5. By building communities on Social Media outlets such as Twitter and Facebook, you help build relevance and authority by sharing original content which is a very good thing for search engine rankings.
   
   

Link building is a powerful approach to creating a strong online presence and is in-fact a necessity. Link building deals with your website being the center of your online universe. It is the process of linking your website and its content to external locations on the internet. You want people finding information about you or your business online and sharing or linking to that information. News websites, blogs, press releases, social media networks, directories, bookmarking websites and many other site types are areas to link your business information to help increase your traffic through relevant search engine queries.

Blogs are a very powerful component of online marketing. Since content is still one of the most important factors for search engine optimization, blogging allows new and creative content with keyword saturation to be pushed consistently to the internet. Your blogs should have about 250 or more words and provide a unique perspective on a common topic or be entirely unique and genuine. Integrating a blog on your website that can be updated in real-time is a big boost for optimization. We can also configure your blog to be distributed to several blog websites at once, so you only need to write one blog but have it distributed to 6 or more external blog sites.