Developing a great website is the first step to launching a great internet marketing campaign.
We know that more companies are focusing their marketing efforts online and we know that internet marketing allows you to reach a larger, yet more targeted audience as well as achieve more measurable results. However, what you may not know is that you first need to focus your attention on building a website that will maximize your desired internet marketing results.
Before you launch your online marketing campaign you must first develop an optimized website that includes:
1. Proper URL’s for pages
2. Proper titles on each page
3. Original content with keyword saturation
4. Site map
5. Blog
6. Robot.txt
7. Targeted landing pages for link building
1.) In order to create optimized URL’s, the page names and paths that take you to the pages on your website should be structured in a particular way and should also include keywords. For example, if you have a service for “Dry Cleaning”, your URL path might be: www.someWebsite.com/drycleaning-services/drycleaning
2.) Each page should also have a proper title which is one of the languages used to create your website. There are different levels of titles in web design code such as H1, H2, H3, H4 etc. Each page should only have a single H1 title tag with proper keyword saturation. Then, follow the H1 tag with organized H2, H3 titles for sub-topics under the main title.
3.) Your website content should be written for your target audience and not for search engines. However, be sure to include keywords for your product or service but take caution not to include too many as it may get you penalized. There is debate in the industry on the impact of keyword density – but we maintain the importance of content on key pages to hold a keyword density balance.
4.) Internet marketing is about building a network online and a site map is a key component that helps search engine crawlers traverse your website to find content and index it properly. With a site map Google and other search engines can find web pages that they otherwise may not have. The more information the search engines can find about your business, the more visible your internet marketing campaign will be.
5.) Another factor for internet marketing is the incorporation of a blog on your website. Fresh content should be added while still being conscious of keyword saturation. Once you have published a new blog, be sure to update your site map.
6.) Include Robot.txt on your website. Robot.txt is a file that tells the search engines which pages to index and which to ignore. Some pages such as "Terms of Use" should not be indexed by the search engines. This is vital to your internet marketing campaign because it helps crawlers understand how you want your website indexed and found by searchers.
7.) Your website should be developed with landing pages in mind to support another component of internet marketing called link-building. Link-building is the art of creating your online network via other websites and directories. A back-link is a link that points “back” to your website. The more quality back-links you have, the larger your online network and the more targeted traffic will visit your website. Link-building is art more than science. The quality of the back-links is imperative and the PR (page rank) means a lot for a quality back-link. Social Graphs are another linking style that includes your social networks to help improve your rankings.
Without a strong website foundation much of your internet marketing efforts could be wasted. Internet marketing, web marketing, online marketing, search engine optimization, social media optimization and link-building are all techniques (and some are just different phrases for the same concept) that will help build your rankings.
Yes, there is a lot that goes into professional internet marketing and eSavV Technologies keeps up with the very latest search engine updates and techniques to get your website ranking where it should be to bring targeted traffic. Once you are getting targeted traffic, the next step becomes managing your conversion ratio, and that is a topic for another blog!
